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US Media
Coverage and Pakistan
By YesPakistan.com Staff
Writer
To judge by what appears
in the nightly TV news or the morning newspapers, the American people spend
most of their time pondering their gallbladders and cheering for cat-rescue
stories. Yes, there's still news out there. But hard news, and particularly
hard foreign news, is increasingly being squeezed by soft family, health, celebrity
and "lifestyle" stories.
While the fate of O.J. Simpson
led every broadcast and headlined every newspaper for a year, the genocide in
Rwanda quickly grew old and disappeared. Many nights, you won't even see a foreign
story on the evening news. Bombs in Johannesburg? Crisis in Paris? Sorry --
but are you interested in the library crisis in Bangor? According to Andrew
Tyndall, whose New York-based Tyndall Report monitors the three nightly network
newscasts, there's only half as much international coverage today as there was
in 1989. Last year, for example, NBC aired only 327 minutes of stories filed
by reporters from abroad, compared to 1,013 minutes at the end of the Cold War.
(1)
The American media is notorious for its lack of foreign news coverage. It's
shocking that the only superpower with the strongest military and most far-reaching
cultural influence is inhabited by people who couldn't care less about what
happens around the world.
This lack of viewer/reader
interest, which news media say they are simply reflecting in their lack of coverage,
is no less when it comes to a country like Pakistan.
Pakistan tends to be in
the news when something big happens, like a military takeover, or when something
bad happens, like honour killings. Beyond that, there has typically been little
or no coverage of the day-to-day happenings in Pakistan.
Given the current crisis,
there is a great deal of focus today on Pakistan, especially the madrassah school
system. Although there is a huge journalistic presence there, that doesn't mean
the stories coming out of Pakistan are terribly informative. Many stories are
shallow or have basic factual errors. There is also an interesting development
in which cultural institutions have taken on a whole new meaning given the events
of September 11th.
The whole concept of madrassah
education is one cultural institution that is being completely misrepresented.
Another is the "havala" system of money exchange; "havala"
as in giving someone something in trust. This is a fairly common practice throughout
the developing world. Person A in one country needs to send money to person
B in another country. Person A gives money to a "money broker" here
and his associate will pass on the equivalent in local currency to person B
over there. The broker will take a cut of the exchange, say two rupees for every
dollar, and that will be his fee. This is a system used throughout south Asia,
the Middle East, Africa, southeast Asia, etc. given the dearth of financial
institutions and people's general preference to work with cash.
However, the news media
are portraying this system as somehow being a terrorist masterminded plot to
transfer money without leaving a paper trail. On closer inspection, they would
understand that this system predates the events of September 11th.
Foreign news coverage is
already eroding in the US. When countries are not tied to the daily events in
America, it is not likely there will be any mention of them regardless of how
big an event happens. Within a few years in the late '80s and early '90s all
three major television networks were bought up by corporations whose engines
are fuelled by profits. NBC was purchased by General Electric, CBS was taken
over by Westinghouse and ABC was sold to Disney. (2)
Study after study has shown
that the public is not interested in foreign news and will tune out. Given that
news now has quest for profits as a prime motivator, the least lucrative thing
will be the first to go.
It will be interesting to
see how the recent events in New York and Washington and the ongoing crisis
in Afghanistan will affect people's overall appetite for knowing what goes on
in the world.
References (1) and (2) can
be found at: http://www.salon.com/july97/media/media970701.html
Date/Time Last Modified: 6/17/2002 3:37:25 PM
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